Social Software: Applications & Sites that Make Me Giddy
I love technology and tools that help us communicate more effectively. Here are some of my current favorites and a few that didn’t make my top list but should still be considered great social software tools.
Zillow Mortgage Marketplace
Zillow is one of a few major media plays in the online mortgage category. How will Zillow differentiate its marketplace from companies like Lending Tree, Eloan and a host of online lead aggregators? I share my thoughts and welcome yours as well!
Extending Search Marketing Beyond the Search
A lot of search marketing companies focus on the search engine and forget about what searchers do after the click. The insight into user behavior as indicated by the search query is invaluable and I discuss briefly where search marketing is going and how it will penetrate beyond the search engine.
The Future of Online Social Networking
Social networking has been difficult to monetize for most of the major social networking players like Facebook and Myspace. These technologies are changing the way we interact and communicate, but do they make business sense?
The Creation of Orphan Pages and How They Affect Supplementals and Rankings
While Google continues to provide better tools to help webmasters manage their information in the index, challenges still arise. Here I share one experience we had and how orphaning pages can drag your entire site into Google supplemental hell.
