Extending Search Marketing Beyond the Search
A lot of search marketing companies focus on the search engine and forget about what searchers do after the click. The insight into user behavior as indicated by the search query is invaluable and I discuss briefly where search marketing is going and how it will penetrate beyond the search engine.
The Future of Online Social Networking
Social networking has been difficult to monetize for most of the major social networking players like Facebook and Myspace. These technologies are changing the way we interact and communicate, but do they make business sense?
The Creation of Orphan Pages and How They Affect Supplementals and Rankings
While Google continues to provide better tools to help webmasters manage their information in the index, challenges still arise. Here I share one experience we had and how orphaning pages can drag your entire site into Google supplemental hell.
How to Value an Internet Marketing Company
I’ve seen some crazy valuations, both high and low. How can we determine accurate valuations on multiples of future earnings in a market that changes so rapidly?
From Our Perspective
That’s all it is – some thoughts on how we approach the web and the rapidly changing communication and technology category.
